Personal Information We Collect
“Personal Information” refers to information that identifies you directly or can reasonably be linked to you using other information. Such personal information may include your name, Social Security number, date of birth, email address, postal address, or telephone number. Generally, you may provide us with two types of personal information when you interact with our Sites.
Information You Provide Directly To Us
We collect personal information from you online whenever you provide it directly to us. This includes when you send us an email or apply for an account.
We do not knowingly collect, use, or maintain personal information from users under the age of 13.
Information Automatically Collected About Your Device
We, and other parties, such as our analytics and advertising service providers, will automatically collect personal information about your online activities over time and across different websites when you use our Sites. This includes navigational and/or other device-specific information like IP address, browser type, hardware model, and Unique Device Identifier.
Please refer to the “Online Tracking” and “Online Behavioral Advertising” sections of the Policy for additional details.
1. How We Use and Share Your Personal Information
How We Use Your Personal Information
We may use personal information collected at our Sites for servicing, marketing, security, fraud prevention, other internal business purposes, or for any other purpose permitted by law.
How We Share Your Personal Information
We may share your personal information with
2. Online Tracking
We, and certain service providers operating on our behalf, may collect information using tracking technologies, including:
Cookies are small text files that are stored directly on your device web browser. We use browser cookies to personalize your visit and improve our Sites and other services. Depending on your browser version, you may be able to block or erase browser cookies. Please be aware that some features of our Sites may be unavailable to you if your browser cookies are blocked or erased.
Pixel tags (also known as web beacons, web bugs, or clear GIFs) are nearly invisible pixel-sized graphic images in an email message or on a web page. Pixel tags in emails help us confirm the receipt of and response to our emails, the time our email is viewed, and “click-through” information such as where you click email links. Pixel tags on web pages operate similarly to pixel tags in emails in that they help us understand how you interact with our Sites. Please note that pixel tags are often used in conjunction with browser cookies, which are described above.
"Do Not Track" Browser Signals
Our Sites will continue to operate as described in this Policy, whether or not a “Do Not Track” signal or other similar mechanism is received from your web browser.
Your IP address is a number assigned to your device by your Internet Service Provider and is captured automatically in our server files. If you consent, we may also collect your actual physical coordinates when a location-based service is used, such as GPS signals sent to us when you are searching for a nearby store on a mobile device. We use location information to improve our Sites and service offerings and administration of our Sites.
Comenity Direct may collect, use, and share precise location data, including the real-time geographic location of your device. This location data is collected anonymously in a form that does not personally identify you and is used by us to provide and improve location-based products and services. For example, we may share geographic location with application providers when you opt in to their location services.
3. Online Behavioral Advertising
Online behavioral advertising (“OBA” or “interest-based advertising”) involves the tracking of your online activities in order to deliver tailored advertising of goods and services that are likely to be of interest to you. We permit third-party advertising companies to serve advertisements on our behalf on our Sites and those websites and mobile apps not affiliated with us. This Policy does not cover the privacy practices of the third party sites on which we may have advertisements. Please review their privacy policies and terms of service if you have any questions about their privacy practices.
Opting Out of OBA
Behavioral advertisements will feature an AdChoices Icon (also known as the “Advertising Option Icon”), that when clicked, provides more information about how the advertisement was delivered to you and also provides the ability to opt out from future OBA by the third parties listed. To opt out of OBA from all Digital Advertising Alliance
Please note that if you opt out of OBA, you may still receive online advertising from us on third-party sites. Opting out from third-party advertising companies means that the advertisements you receive will not be based on your preferences or behavior. Further, opting out does not prevent other parties from tracking your online activity for other uses as described in this Policy.
4. Social Media Pages
From time to time, we may create and manage social media pages that include, but are not limited to, a Twitter or Instagram account or a Facebook page (“Social Media Pages”). With your consent, personal information like your name, profile picture, gender, networks, user ID, list of friends, birthday, likes, education history, work history, current city, hometown, interests, relationship status, and any other information you have shared on a social media site may be collected by us. This Policy does not cover the privacy practices of the social media sites on which we may have Social Media Pages. Please review their privacy policies and terms of service if you have any questions about their privacy practices.
5. International Users
If you are visiting us from a location outside of the United States, please keep in mind that we are U.S.-based. This Policy governs the information collected by or on behalf of our Sites irrespective of where you are located when you access it, browse it, or interact with it.
With respect to personal information you provide to us on the Social Media Pages, once received from the social media sites, it is maintained and processed by us on servers and internal systems located in the United States. This means your personal information may be stored outside of the province, state, and/or country in which you reside, and processed by us or a third party as described in this Policy. Moreover, governmental bodies that have jurisdiction over us in the United States (e.g., courts and law enforcement agencies) may be entitled to access your personal information.
6. How Your Personal Information is Protected
Your privacy is important to us. We have implemented physical, technical, and administrative security measures to safeguard the personal information that we maintain.
7. Accuracy of Your Personal Information
We strive to maintain accurate personal information about you. If you are a Comenity Direct customer and believe that our records contain inaccurate or incomplete information about you, please review your personal information by logging in to our secure account management service or call us at
8. Links to Other Sites
9. Changes to this Policy
From time to time, we may modify this Policy. Should there be a material change to our information collection, use, or disclosure practices, it will be applied only to personal information collected on a going-forward basis, and we will update this Policy accordingly.
10. Contact Us
If you have additional questions about this Policy, please contact us at